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Organic Search - SEO

Managed Digital Search Engine Optimisation for SMEs 

Launch your Business into the Digital Stratosphere

Proven Strategies Driven by Passionate Online Marketers 

Fully Managed SEO

Advanced service, tailored campaigns, customised plan to rank

Content Creation

Optimized, keyword rich, experienced niche content writers.

Transparent Reporting

Know exactly what is happening with your campaign

No Long Lock In Contracts

We don't require lengthy yearly contracts, we  are a results driven agency* 

Link Building Strategies

Links of all types pointing back to your  website URL 

Local Search Marketing

Take control of your companies local search presence

Dedicated SEO Manager

Experienced SEO veteran, your point of contact throughout your campaign

Years of Know How

20+ years of experience building and maintaining successful Australian business websites. We know how to get you the ranking results you are looking for. 

The 5 Phases of our SEO Campaign

Our customizable campaign model is cut and dry, has been thoroughly tested. Have the confidence to know that from the very start we have a strategy that puts your website in the best position to succeed.

This isn't a hit and hope process, we aim for optimum performance to deliver the results you will end up judging us on.

Getting it right is how we keep you as a client, not by relying on lengthy, lock-in contracts.

Learning

We start by discovering as much as possible about your site. Using a range of tools, we look at historical performance and conduct competitor analysis and keyword analysis.

We employ a wide variety of data-based methods to help us understand your website's potential. 

Once we have an understanding of your site, we develop a strategy that will help you achieve the maximum possible results. 

Improving

Taking what we’ve learned we can start to pick off the obvious, low hanging fruit, to get you some easy wins and increased relevant traffic.

There will be existing pages on your site that are ranking on pages below the first page and focusing on pushing these up in the rankings is given priority.

Building

After the easy wins, we look at what areas of your website fall short in terms of 1. competing for popular search terms or 2. where you are lagging behind your competitors.

Focusing on these shortcomings to ensure pages we are trying to get higher rankings on are optimised properly we can provide well written, keyword focussed content that will serve both your visitors and Google.

Our goal is to ensure that if your customers are searching for it, you’ll have a good shot at getting onto page 1 for it.

Promoting

This phase usually forms a large part of the strategy. Google loves links, so we identify high domain authority websites and we arrange for them to include a professionally written article that mentions your business, in a natural way, that links back to your website.

Local business citations that promote your NAP Listings (Name, Address and Phone Numbers) are critical for ranking well in local organic search results. "near me " geo-targeted searches receive huge search volumes usually.

We can provide an audit of your existing NAP listings to ensure they are consistent with each other but we also will audit your main competitors and identify opportunities you may be missing out on where your business should also have listings created, which we can provide during the course of the campaign.

Evaluating

This is where we gauge the effectiveness of what we’ve implemented so far. We provide you with in-depth reports on all aspects of our strategy showing you where you started and where you are now. Then, using the data, we tweak the strategy to further improve results.

The evaluation process is ongoing. We will communicate with you every month to ensure that you are up to speed on how the campaign is progressing. Keeping track of your needs and feedback is important, meeting your expectations to provide the right increase in traffic to your business is our key aim.

Live Reporting Dashboard - Google Data Studio

Google Data Studio turns your data into an informative and easy to read dashboard for reporting. We can discuss what kind of data yo are more interested in seeing and create a report dashboard that is catered to what you want to see.

Display

Data sourced from Analytics and Search Console can be used to visually display charts in a variety of ways. Raw data can be difficult to understand but also time-consuming. With the different styles available it can be easy to get a quick read on your progress.

Interactive

The report dashboard can incorporate interactive features where you can set filters and date range controls giving you greater control over the information you want to see, for the time periods you are interested in.

Live Reporting

Depending on your needs. your dashboard can refresh every hour if required, the default setting is 1 week.

We will still send an email every month to check the progress of your campaign and provide you with  a "Plain English" overview of how things are going but you can check the progress of the campaign at any time, night or day.
Internal Links
Internal links are important for SEO because they can help increase the visibility of a website. It's important to make sure that the links are of good quality - ideally, they should point to pages that pertain to the topic of the keyword to provide better relevancy.
Image Analysis
We can scan every image on your site to make sure alt and title tags aren't missing but also look for images that may not be there anymore pushing out the 404 status code. Images that are too large can be identified so they can also be corrected.
Website Loading Speed
In order to ensure a fast and smooth website experience for your visitors, it is important to test how quickly your site loads on different devices and browsers. Having these bottlenecks fixed won't only help to improve a user's experience, your search engine rankings can also benefit from a better-performing website. We provide a detailed report outlining where these potential problems are and how to fix them.
Meta Tags and Headers
Meta tags are crucial for optimizing a website’s visibility in search engines. However, if your pages don’t have the correct meta tags in place, you may be missing out on valuable traffic. Missing or duplicate meta tags can lead to lower rankings. We can identify if these problems exist on your site and provide recommendations or provide a solution to rewrite and fix this for you.
Technical Errors
The correct setup of canonical and hreflang tags, as well as checking redirect settings and identifying duplicate pages is essential for a successful website. Additionally, analyzing pages for relevant status codes or those blocked by search engine spiders/bots can also help improve your site's ranking.
Crawls every page of a website
Covers test domains and subdomains
Uses multiple sources for scanning
Evaluates against all key parameters
Comprehensive Website Audit
All Key Technical Errors Assesed

Monthly SEO Strategy

Managed SEO is an all inclusive service that gets you targeted traffic from search engines. The monthly campaign contains a mix of on-page and off-page optimizations to help your site rank higher in search engine results pages (SERPs). 

Some of the On-page techniques may be to improve your site’s title tags, meta data and canonical tags. Extra copy may need to be written to compliment/create pages on your site.

Off-page SEO, primarily 'Linkbuilding' is the process of acquiring links from high-quality websites in order to increase your website’s rank on search engine results pages. Using techniques like guest blogging and article writing with links pointing back to your website is effective to achieve great results, improve your website's search engine ranking results and grow your brand awareness.
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